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Kia Presents

Moments that Matter

A 2 day Leadership CX + Hospitality experience — a full-day workshop with Will Guidara's Unreasonable Hospitality team, then a second day customized for Kia that turns it into action for your store.

5 regionalworkshops
2 daysbeginning January 2027
5 leadersper store

"The only competitive advantage that exists — truly, over the long term — comes through hospitality."

— Will Guidara
Who should attend

Each dealership will register 5 leaders. This workshop is built around your store's leadership team working the material together — the people who own the Sales, Service and F&I experience day to day.

Required These roles must attend
  • Dealer Principal
  • General Manager
  • General Sales Manager  or Sales Manager
  • Service Director  or Service Manager
  • F&I Director  or F&I Manager
What you'll experience
Day 1Unreasonable Hospitality Workshop

A full-day immersive session led by experts from Will Guidara's Unreasonable Hospitality team.

Day 1 · EveningCocktail Reception

Cocktails, hors d'oeuvres and small bites — time to connect with fellow dealers and Kia executives while the day is still fresh.

Day 2From Inspiration to Action

A customized session that builds on Day 1 — turning inspiration into an action plan for your store's Sales, Service and F&I experience.

Let's get started

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Workshop location
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"Intention means every decision matters."

— Will Guidara